International Coffee Day
International Coffee Day (1 October) is an occasion that is used to promote and celebrate coffee as a beverage, with events now occurring in places across the world. The first official date was 1 October 2015, as agreed by then International Coffee Organization and was launched in Milan. This day is also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers. On this day, many businesses offer free or discounted cups of coffee. Some businesses share coupons and special deals with their loyal followers via social networking. Some greeting card companies sell National Coffee Day greeting cards as well as free e-cards
History of International Coffee Day
Coffee Day also marks the long history of the drink: the properties of coffee beans are thought to have first been discovered in Ethiopia. The beans are actually the pits found in the coffee berry or cherry. The story goes that a 9th century goat herder noticed their stimulating effects on his goats and began experimenting.
Coffee drinking was originally popularised in the Arab world from around the 15th century spreading across Asia then to Italy and across Europe and to the Americas – and finally to your coffee cup.
Today, coffee is one of the world’s biggest crops so buying ethically grown coffee is all the more important – be sure to be selective in buying your cup of coffee and supporting ethical trade.
So when you drink your cup of coffee today, inhale its aroma, taste it’s dark and full-bodied flavour, think about its story – but most of all enjoy.
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